>> you know, i noticed a change back when i was the mayor of our city and i sanctioned and he a protestorred and participated in our nativity scene. >> that was wasilla. what year was that? >> in the early 2,000s is when i started hearing from people saying you are not going it be able to keep this up, madam mayor. somebody is going to sue you for allowing god to be recognized in the public square. >> so early 2,000? >> yeah. >> it started to come in. >> in my life, yes. >> right. me too. >> yeah. >> pretty much 10 years ago. and then it reached its apex when some major corporations ordered their employees not to say merry christmas, do you remember that? >> yes. >> i think you have some examples in your book about that. >> i do. >> then we said to people maybe you don't want to shop at these places. then suddenly like santa they changed. >> well, what i recognized in the book, too though, are those businesses that are bold enough to not allow that double standard to be applied. and their employees can say what they want to say. and they can freely express their acknowledgment of jesus being